Find out how we helped Lars Budde and his team optimize the test workflow with automation. By integrating Asana and a structured database with Airtable, it was possible to simplify processes and secure valuable insights more efficiently.
weniger manueller Arbeitsaufwand
faster test evaluations
Wochen von der Idee bis zum Go-Live
Forms the starting point, creates an overview and enables uniform test evaluations at the click of a mouse.
Here you can see open and completed tests at a glance, without lengthy searches or additional tool hopping.
Provides deep insights into every campaign: briefings, creatives, KPIs and all necessary information compressed in one place.
Simplifies analysis by automatically inserting KPIs This ensures structured test results.
Connection to Asana and Meta, so that all data automatically converges into one database.
Forms the starting point, creates an overview and enables uniform test evaluations at the click of a mouse.
Here you can see open and completed tests at a glance, without lengthy searches or additional tool hopping.
Provides deep insights into every campaign: briefings, creatives, KPIs and all necessary information compressed in one place.
Simplifies analysis by automatically inserting KPIs This ensures structured test results.
Connection to Asana and Meta, so that all data automatically converges into one database.
Lars Budde and his team stand for excellent data-based performance marketing. With creative ad campaigns and accurate measurements, they help companies grow online. But with numerous parallel test campaigns in Asana, Meta Ads Manager, and external documents, the manual evaluation was time-consuming. The agency was looking for a solution that would make their processes more efficient and clearer — while bundling all relevant campaign data in one place.
Testing and analysis are crucial for success in performance marketing. But this is exactly where the question arose: How can briefings, test results and learnings be efficiently combined? Lars Budde's team was already using proven tools such as Asana for project management and Meta Ads Manager for performance data. However, several parallel systems led to challenges:
“The creative briefings were there, the test data was there — but we missed the connection between them. ”
The solution lay in a structured, automated workflow with Airtable as a central test database. There, all campaigns are brought together with their KPIs and briefings, while Asana remains integrated. A carefully coordinated naming system ensures that every campaign in Meta Ads can be uniquely assigned.
The process has been streamlined so that media buyers can go directly to the structured test evaluation in Airtable with one click from Asana. Both creative briefings and current performance data are stored centrally there. The evaluation is now carried out using a standardized form that ensures comparability. Automated status updates in Asana ensure that the entire team is always aware of testing progress.
With the new solution, Lars Budde's team was able to make their campaign tests more efficient. Manual processes were significantly reduced, while the traceability of test results was improved. Each test now provides concrete findings that can be used in the long term.
With many parallel campaigns, it was a challenge to keep track of things. We needed a solution that would simplify our processes and bundle all relevant data. Now we can evaluate tests faster and make well-founded decisions.
“We finally have a system that brings creative briefings and test results together in one place. ”
Managing all test campaigns and documenting their results has been a hassle up to now. Now everything comes together in Airtable in a structured way — no more copy-paste, no more lost learnings. We save time and can focus on what's important: really strong campaigns.
With the new test workflow and the “Creative Hub” in Airtable, Lars Budde's team has not only optimized its internal processes, but also created the basis for better data-driven decisions. By centrally bundling all relevant campaign data, traceability was improved, while manual tasks could be reduced. The result: more structure, faster evaluations and clear documentation of valuable learnings.
The optimization of the test process shows how sophisticated automation makes everyday performance marketing easier. Anyone who is also faced with the challenge of making complex campaign tests more efficient or wants to promote their own products or services efficiently should take a closer look at Lars Budde's working methods — because structured processes are the key to well-founded decisions.
Use automation and AI agents for structured workflows!
Find out how we helped Lars Budde and his team optimize the test workflow with automation. By integrating Asana and a structured database with Airtable, it was possible to simplify processes and secure valuable insights more efficiently.
weniger manueller Arbeitsaufwand
faster test evaluations
Wochen von der Idee bis zum Go-Live
Forms the starting point, creates an overview and enables uniform test evaluations at the click of a mouse.
Here you can see open and completed tests at a glance, without lengthy searches or additional tool hopping.
Provides deep insights into every campaign: briefings, creatives, KPIs and all necessary information compressed in one place.
Simplifies analysis by automatically inserting KPIs This ensures structured test results.
Connection to Asana and Meta, so that all data automatically converges into one database.
Forms the starting point, creates an overview and enables uniform test evaluations at the click of a mouse.
Here you can see open and completed tests at a glance, without lengthy searches or additional tool hopping.
Provides deep insights into every campaign: briefings, creatives, KPIs and all necessary information compressed in one place.
Simplifies analysis by automatically inserting KPIs This ensures structured test results.
Connection to Asana and Meta, so that all data automatically converges into one database.
Lars Budde and his team stand for excellent data-based performance marketing. With creative ad campaigns and accurate measurements, they help companies grow online. But with numerous parallel test campaigns in Asana, Meta Ads Manager, and external documents, the manual evaluation was time-consuming. The agency was looking for a solution that would make their processes more efficient and clearer — while bundling all relevant campaign data in one place.
Testing and analysis are crucial for success in performance marketing. But this is exactly where the question arose: How can briefings, test results and learnings be efficiently combined? Lars Budde's team was already using proven tools such as Asana for project management and Meta Ads Manager for performance data. However, several parallel systems led to challenges:
“The creative briefings were there, the test data was there — but we missed the connection between them. ”
The solution lay in a structured, automated workflow with Airtable as a central test database. There, all campaigns are brought together with their KPIs and briefings, while Asana remains integrated. A carefully coordinated naming system ensures that every campaign in Meta Ads can be uniquely assigned.
The process has been streamlined so that media buyers can go directly to the structured test evaluation in Airtable with one click from Asana. Both creative briefings and current performance data are stored centrally there. The evaluation is now carried out using a standardized form that ensures comparability. Automated status updates in Asana ensure that the entire team is always aware of testing progress.
With the new solution, Lars Budde's team was able to make their campaign tests more efficient. Manual processes were significantly reduced, while the traceability of test results was improved. Each test now provides concrete findings that can be used in the long term.
With many parallel campaigns, it was a challenge to keep track of things. We needed a solution that would simplify our processes and bundle all relevant data. Now we can evaluate tests faster and make well-founded decisions.
“We finally have a system that brings creative briefings and test results together in one place. ”
Managing all test campaigns and documenting their results has been a hassle up to now. Now everything comes together in Airtable in a structured way — no more copy-paste, no more lost learnings. We save time and can focus on what's important: really strong campaigns.
With the new test workflow and the “Creative Hub” in Airtable, Lars Budde's team has not only optimized its internal processes, but also created the basis for better data-driven decisions. By centrally bundling all relevant campaign data, traceability was improved, while manual tasks could be reduced. The result: more structure, faster evaluations and clear documentation of valuable learnings.
The optimization of the test process shows how sophisticated automation makes everyday performance marketing easier. Anyone who is also faced with the challenge of making complex campaign tests more efficient or wants to promote their own products or services efficiently should take a closer look at Lars Budde's working methods — because structured processes are the key to well-founded decisions.
Use automation and AI agents for structured workflows!
