Data protection

Privacy statement

Privacy statement‍

This privacy policy explains to you the nature, scope and purpose of the processing of personal data (hereinafter referred to as “data”) within our online offering and the websites, functions and content associated with it, as well as external online presences, such as our social media profiles. (hereinafter collectively referred to as “online offer”). With regard to the terms used, such as “processing” or “responsible person”, we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR).

‍

‍person responsible‍

44er GmbH
Posthornstraße 42
30449 Hanover

Represented by:
Alexander Katona

contact:
Email: alex (a-t) 44er.com

Sales tax ID:
DE32 095 9041

Responsible for the content in accordance with § 55 Abs. 2 RStV:
44er GmbH
Posthornstraße 42
30449 Hanover‍

‍

Types of data processed:‍

— Inventory data (e.g. names, addresses).
— contact details (e.g. email, telephone numbers).
— Content data (e.g. text inputs, photographs, videos).
— Usage data (e.g. websites visited, interest in content, access times).
— Meta/communication data (e.g. device information, IP addresses).‍

‍

Categories of affected persons‍

Visitors and users of the online offer (hereinafter, we also refer to the persons concerned collectively as “users”).‍

‍

Purpose of processing‍

— Provision of the online offer, its functions and content.
— Answering contact requests and communicating with users.
— Safety measures.
— Reach measurement/marketing‍

‍

Terms used‍

“Personal data” is any information relating to an identified or identifiable natural person (hereinafter “data subject”); an identifiable natural person is a natural person who can be identified directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or to one or more special characteristics that express the physical, physiological, genetic, mental, economic, are the cultural or social identity of that natural person. “Processing” means any process carried out with or without the aid of automated procedures or any such series of processes in connection with personal data. The term is broad and covers virtually any handling of data.
“Responsible person” is the natural or legal person, authority, agency or other body which, alone or together with others, decides on the purposes and means of processing personal data.‍

‍

Relevant legal bases‍

In accordance with Article 13 GDPR, we inform you of the legal basis for our data processing. If the legal basis is not mentioned in the data protection declaration, the following applies: The legal basis for obtaining consent is Art. 6 para. 1 lit. a and Art. 7 GDPR, the legal basis for processing to fulfill our services and carry out contractual measures and answer inquiries is Art. 6 para. 1 lit. b GDPR, the legal basis for processing to fulfill our legal obligations is Art. 6 para. 1 lit. c GDPR, and the legal basis for processing to protect our rights Interests are Art. 6 para. 1 lit. f DSGVO. In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 lit. d GDPR serves as the legal basis.‍

‍

Cooperation with contract processors and third parties‍

If, as part of our processing, we disclose data to other persons and companies (contract processors or third parties), transfer it to them or otherwise grant them access to the data, this is only done on the basis of legal permission (e.g. if a transfer of the data to third parties, such as payment service providers, is required to fulfill the contract in accordance with Art. 6 para. 1 lit. b GDPR), you have given your consent, a legal obligation to do so, or on the basis of our legitimate Interests (e.g. when using agents, web hosts, etc.).
If we commission third parties to process data on the basis of a so-called “order processing contract,” this is done on the basis of Article 28 GDPR.‍

‍

Transfers to third countries‍

If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or this is done as part of the use of third-party services or disclosure or transfer of data to third parties, this is only done if it is done to fulfill our (pre) contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permits, we process or have the data processed in a third country only if the special requirements of Art. 44 ff. GDPR are met. This means that processing is carried out, for example, on the basis of special guarantees, such as the officially recognized determination of a level of data protection corresponding to the EU (e.g. for the USA through the “Privacy Shield”) or compliance with officially recognized special contractual obligations (so-called “standard contractual clauses”).‍

‍

Rights of data subjects‍

You have the right to request confirmation as to whether the relevant data is being processed and to request information about this data as well as further information and a copy of the data in accordance with Article 15 GDPR.
They have accordingly. Art. 16 GDPR, the right to request the completion of data concerning you or the correction of incorrect data concerning you.
In accordance with Article 17 GDPR, you have the right to request that the relevant data be deleted immediately or, alternatively, to request that the processing of the data be restricted in accordance with Article 18 GDPR.
You have the right to request that the data concerning you that you have provided to us be received in accordance with Article 20 GDPR and to request that it be transmitted to other responsible persons.
In accordance with Article 77 GDPR, you also have the right to lodge a complaint with the competent supervisory authority.‍

‍

Right of Withdrawal‍

You have the right to withdraw your consent in accordance with Article 7 (3) GDPR with effect for the future‍

‍

Right to object‍

You can object to the future processing of data concerning you at any time in accordance with Article 21 GDPR. In particular, the objection may be made against processing for direct marketing purposes.

‍

‍Cookies and right of objection in the case of direct advertising‍

“Cookies” are small files that are stored on users' computers. Various information can be stored within cookies. A cookie is primarily used to store information about a user (or the device on which the cookie is stored) during or even after their visit to an online offer. Temporary cookies, or “session cookies” or “transient cookies,” are cookies that are deleted after a user leaves an online offer and closes his browser. Such a cookie can store, for example, the content of a shopping cart in an online shop or a login jam. Cookies that remain stored even after the browser is closed are referred to as “permanent” or “persistent”. For example, the login status can be saved if users visit it after several days. Such a cookie can also store the interests of users, which are used for audience measurement or marketing purposes. “Third party cookies” are cookies that are offered by providers other than the person responsible for operating the online offer (otherwise, if they are only their cookies, they are referred to as “first-party cookies”).

We can use temporary and permanent cookies and explain this as part of our privacy policy.

If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in their browser's system settings. Saved cookies can be deleted in the browser's system settings. The exclusion of cookies may result in functional restrictions of this online offer.

A general objection to the use of cookies used for online marketing purposes can be made on a variety of services, especially in the case of tracking, via the US site http://www.aboutads.info/choices/ or the EU site http://www.youronlinechoices.com/ be explained. Cookies can also be saved by switching them off in the browser settings. Please note that you may then not be able to use all functions of this online offer.

Deletion of data

The data processed by us will be deleted or restricted in its processing in accordance with Articles 17 and 18 GDPR. Unless expressly stated in this privacy policy, the data stored by us will be deleted as soon as it is no longer required for its purpose and the deletion does not conflict with any legal storage requirements. If the data is not deleted because it is necessary for other and legally permitted purposes, its processing will be restricted. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be stored for commercial or tax reasons.

According to legal requirements in Germany, storage takes place in particular for 6 years in accordance with Section 257 (1 HGB) (commercial books, inventories, opening balance sheets, annual financial statements, commercial letters, accounting documents, etc.) and for 10 years in accordance with Section 147 (1 AO) (books, records, management reports, accounting documents, commercial and business letters, documents relevant to taxation, etc.).

According to legal requirements in Austria, storage takes place in particular for 7 years in accordance with Section 132 (1 BAO (accounting documents, receipts/invoices, accounts, receipts, business papers, statement of income and expenditure, etc.), for 22 years in connection with land and for 10 years for documents relating to electronically provided services, telecommunications, radio and television services provided to non-contractors in EU Member States and for which the Mini one-stop shop (MOSS) is used.

Business-related processing

In addition, we process
— Contract data (e.g., subject matter of contract, duration, customer category).
— Payment data (e.g. bank details, payment history)
from our customers, prospects and business partners for the purpose of providing contractual services, service and customer care, marketing, advertising and market research.

hosting

The hosting services we use are intended to provide the following services: infrastructure and platform services, computing capacity, storage space and database services, security services and technical maintenance services that we use for the purpose of operating this online offer.

In doing so, we or our hosting provider process inventory data, contact data, content data, contract data, usage data, meta and communication data from customers, interested parties and visitors to this online offer on the basis of our legitimate interests in the efficient and secure provision of this online offer in accordance with Art. 6 para. 1 lit. f GDPR in conjunction with Art. 28 GDPR (conclusion of order processing agreement).

Collection of access data and log files

We, or our hosting provider, collect data on every access to the server on which this service is located (so-called server log files) on the basis of our legitimate interests within the meaning of Art. 6 para. 1 lit. f. GDPR. The access data includes the name of the retrieved website, file, date and time of retrieval, amount of data transferred, message of successful retrieval, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider.

Log file information is stored for a maximum of 7 days for security reasons (e.g. to investigate abusive or fraudulent acts) and then deleted. Data whose further storage is necessary for evidentiary purposes is excluded from deletion until the respective incident has been finally clarified.

Order processing in the online shop and customer account

We process our customers' data as part of ordering processes in our online shop to enable them to select and order the selected products and services, as well as their payment and delivery or execution.

The processed data includes inventory data, communication data, contract data, payment data and, among the persons concerned, our customers, interested parties and other business partners. Processing is carried out for the purpose of providing contractual services as part of operating an online shop, billing, delivery and customer services. Here, we use session cookies to store the contents of the shopping cart and permanent cookies to save the login status.

Processing is carried out on the basis of Art. 6 para. 1 lit. b (execution of order processes) and c (legally required archiving) GDPR. The information marked as required is required to establish and fulfill the contract. We only disclose the data to third parties as part of delivery, payment or within the framework of legal permits and obligations to legal advisors and authorities. The data is only processed in third countries if this is necessary to fulfill the contract (e.g. at the customer's request upon delivery or payment).

Users can optionally create a user account, in particular where they can view their orders. As part of registration, the required mandatory information is provided to users. The user accounts are not public and cannot be indexed by search engines. If users have cancelled their user account, their data will be deleted with regard to the user account, subject to their storage being necessary for commercial or tax law reasons in accordance with Art. 6 para. 1 lit. c GDPR. Information in the customer account remains until it is deleted with subsequent archiving in the event of a legal obligation. It is the responsibility of users to secure their data before the end of the contract in the event of termination.

As part of registration and re-registrations as well as using our online services, we store the IP address and the time of the respective user action. The storage is based on our legitimate interests, as well as the user in protecting against misuse and other unauthorized use. In principle, this data will not be passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with Art. 6 para. 1 lit. c GDPR.

The deletion takes place after the expiry of legal warranty and comparable obligations, the need to store the data is reviewed every three years; in the case of legal archiving obligations, the deletion takes place after their expiry (end of commercial law (6 years) and tax (10 years) retention obligation).

Provision of contractual services

We process inventory data (e.g. names and addresses as well as contact details of users), contract data (e.g., services used, names of contact persons, payment information) for the purpose of fulfilling our contractual obligations and services in accordance with Art. 6 para. 1 lit b. GDPR. The entries marked as mandatory in online forms are required for the conclusion of the contract.

When using our online services, we store the IP address and the time of the respective user action. The storage is based on our legitimate interests, as well as the user in protecting against misuse and other unauthorized use. In principle, this data will not be passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with Art. 6 para. 1 lit. c GDPR.

We process usage data (e.g., the websites of our online offering visited, interest in our products) and content data (e.g., entries in the contact form or user profile) for advertising purposes in a user profile, in order to show the user, e.g. product information based on the services they have used so far.

The data is deleted after the expiry of legal warranty and comparable obligations, the need to store the data is reviewed every three years; in the case of legal archiving obligations, the deletion takes place after their expiry. Information in any customer account remains until it is deleted.

Administration, financial accounting, office organization, contact management

We process data as part of administrative tasks, organization of our operations, financial accounting and compliance with legal obligations, such as archiving. As a result, we process the same data that we process as part of the provision of our contractual services. The processing bases are Art. 6 para. 1 lit. c DSGVO, Art. 6 para. 1 lit. f. GDPR. Customers, interested parties, business partners and website visitors are affected by the processing. The purpose and our interest in processing lies in administration, financial accounting, office organization, archiving of data, i.e. tasks that serve to maintain our business activities, perform our tasks and provide our services. The deletion of data with regard to contractual services and contractual communication corresponds to the information provided for these processing activities.

In doing so, we disclose or transfer data to tax authorities, consultants, such as tax advisors or auditors, as well as other fee agencies and payment service providers.

On the basis of our business interests, we also store information about suppliers, organizers and other business partners, e.g. for the purpose of contacting you later. We generally store this mostly company-related data permanently.

Business analyses and market research

In order to be able to operate our business economically, to identify market trends, customer and user requests, we analyse the data available to us on business transactions, contracts, inquiries, etc. We process inventory data, contract data, payment data, usage data, metadata on the basis of Art. 6 para. 1 lit. f. GDPR, with the persons concerned including customers, interested parties, business partners, visitors and users of the online offer.

The analyses are carried out for the purpose of business evaluations, marketing and market research. In doing so, we can take into account the profiles of registered users, including information about their purchase processes, for example. The analyses help us to increase user-friendliness, optimize our offering and business efficiency. The analyses are for us alone and are not disclosed externally, unless they are anonymous analyses with summarized values.

If these analyses or profiles are personal, they will be deleted or anonymized upon termination by the users, otherwise after two years from the conclusion of the contract. In addition, macroeconomic analyses and general trend regulations are prepared anonymously whenever possible.

Amazon affiliate program

On the basis of our legitimate interests (i.e. interest in the economic operation of our online offering within the meaning of Art. 6 para. 1 lit. f. GDPR), we are participants in the Amazon EU partner program, which was designed to provide a medium for websites by means of which advertising costs can be earned through the placement of advertisements and links to Amazon.de (so-called affiliate system). Amazon uses cookies to be able to trace the origin of orders. Among other things, Amazon can recognize that you clicked on the partner link on this website and then purchased a product from Amazon.

For more information about Amazon's use of data and objection options, please see the company's privacy policy: http://www.amazon.de/gp/help/customer/display.html/ref=footer_privacy?ie=UTF8&nodeId=3312401.

registration function

Users can optionally create a user account. As part of registration, the required mandatory information is provided to users. The data entered during registration will be used for the purpose of using the offer. Users can be informed by e-mail about information relevant to the offer or registration, such as changes to the scope of the offer or technical circumstances. If users have cancelled their user account, their data will be deleted with regard to the user account, subject to their storage being necessary for commercial or tax law reasons in accordance with Art. 6 para. 1 lit. c GDPR. It is the responsibility of users to secure their data before the end of the contract in the event of termination. We are entitled to irretrievably delete all user data stored during the contract period.

As part of the use of our registration and registration functions and the use of user accounts, we store the IP address and the time of the respective user action. The storage is based on our legitimate interests, as well as the user in protecting against misuse and other unauthorized use. In principle, this data will not be passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with Art. 6 para. 1 lit. c GDPR. The IP addresses are anonymized or deleted after 7 days at the latest.

contacting

When contacting us (e.g. via contact form, e-mail, telephone or via social media), the user's information is processed to process the contact request and process it in accordance with Art. 6 para. 1 lit. b) GDPR. User information can be stored in a customer relationship management system (“CRM system”) or comparable request organization.

We delete the requests if they are no longer required. We review the requirement every two years; the legal archiving obligations also apply.

Comments and contributions

If users leave comments or other contributions, their IP addresses are stored for 7 days on the basis of our legitimate interests within the meaning of Article 6 (1) (f) GDPR. This is done for our safety if someone leaves illegal content in comments and contributions (insults, prohibited political propaganda, etc.). In this case, we ourselves can be prosecuted for the comment or contribution and are therefore interested in the identity of the author.

Comment subscriptions

Users can subscribe to the follow-up comments with their consent in accordance with Art. 6 para. 1 lit. a GDPR. Users receive a confirmation email to check whether they own the email address they entered. Users can unsubscribe from ongoing comment subscriptions at any time. The confirmation email will contain information on the cancellation options.

Akismet anti-spam check

Our online offering uses the “Akismet” service, which is offered by Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA. The use is based on our legitimate interests within the meaning of Art. 6 para. 1 lit. f) GDPR. With the help of this service, comments made by real people are differentiated from spam comments. For this purpose, all comment information is sent to a server in the USA, where it is analyzed and stored for four days for comparison purposes. If a comment has been classified as spam, the data is stored beyond this time. This information includes the name entered, the email address, the IP address, the comment content, the referrer, information about the browser used and the computer system and the time of entry.

Automattic is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000CbqcAAC&status=Active).

More detailed information on the collection and use of data by Akismet can be found in Automattic's privacy policy: https://automattic.com/privacy/.

Users are welcome to use pseudonyms or refrain from entering their name or email address. You can completely prevent the transfer of data by not using our comment system. That would be a shame, but unfortunately we don't see any other alternatives that work just as effectively.

Retrieving profile pictures from Gravatar

We use the Gravatar service from Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA, within our online offering and in particular in the blog.

Gravatar is a service that allows users to log in and store profile pictures and their email addresses. If users leave posts or comments on other online presences (especially in blogs) with the respective email address, their profile pictures can be displayed next to the posts or comments. For this purpose, the email address provided by users is transmitted to Gravatar in encrypted form to check whether a profile has been saved for it. This is the sole purpose of transmitting the email address and it is not used for other purposes, but is deleted afterwards.

The use of Gravatar is based on our legitimate interests within the meaning of Art. 6 para. 1 lit. f) GDPR, as with the help of Gravatar we offer contributors and comment authors the opportunity to personalize their contributions with a profile picture.

By displaying the images, Gravatar learns the user's IP address, as this is necessary for communication between a browser and an online service. More information on the collection and use of data by Gravatar can be found in Automattic's privacy policy: https://automattic.com/privacy/.

If users do not want a user picture associated with their email address on Gravatar to appear in the comments, they should use an email address that is not stored with Gravatar to comment. We would also like to point out that it is also possible to use an anonymous email address or no email address at all if users do not want their own email address to be sent to Gravatar. Users can completely prevent the transfer of data by not using our comment system.

newsletters

With the following information, we will inform you about the content of our newsletter as well as the registration, shipping and statistical evaluation procedures as well as your rights of objection. By subscribing to our newsletter, you agree to receive it and to the procedures described.
Content of the newsletter: We send newsletters, emails and other electronic notifications with promotional information (hereinafter “newsletter”) only with the consent of the recipients or legal permission. If the content of the newsletter is specifically described as part of a subscription to the newsletter, they are decisive for the consent of the users. In addition, our newsletters contain information about our services and us.
Double opt-in and logging: Registration for our newsletter takes place in a so-called double opt-in process. This means that after registration, you will receive an email asking you to confirm your registration. This confirmation is necessary so that no one can register with foreign email addresses. Subscriptions to the newsletter are logged in order to be able to prove the registration process in accordance with legal requirements. This includes saving the time of registration and confirmation, as well as the IP address. Changes to your data stored with the shipping service provider are also logged.

Registration data: To sign up for the newsletter, it is sufficient to provide your email address. Optionally, we ask you to provide a name in the newsletter so that we can address you personally.

Germany: The newsletter and the associated performance measurement are based on the consent of the recipients in accordance with Art. 6 para. 1 lit. a, Art. 7 DSGVO in conjunction with § 7 para. 2 no. 3 UWG or on the basis of legal permission in accordance with § 7 para. 3 UWG.

The registration process is logged on the basis of our legitimate interests in accordance with Art. 6 para. 1 lit. f DSGVO. We are interested in using a user-friendly and secure newsletter system that serves both our business interests and meets user expectations and also allows us to prove consent.

Cancellation/Withdrawal — You can unsubscribe from our newsletter at any time, i.e. withdraw your consent. A link to cancel the newsletter can be found at the end of each newsletter. We can store the unsubscribed email addresses for up to three years on the basis of our legitimate interests before we delete them for newsletter delivery purposes in order to be able to prove that we have previously given consent. The processing of this data is limited to the purpose of possible defense against claims. An individual request for deletion is possible at any time, provided that the former existence of consent is confirmed at the same time.

Newsletter — shipping service provider

The newsletter is sent by the shipping service provider [NAME, ADDRESS, COUNTRY]. The shipping service provider's privacy policy can be viewed here: [LINK TO PRIVACY POLICY]. The shipping service provider is used on the basis of our legitimate interests in accordance with Art. 6 para. 1 lit. f DSGVO and an order processing contract in accordance with Art. 28 para. 3 p. 1 GDPR.

The shipping service provider can use the recipients' data in pseudonymous form, i.e. without attribution to a user, to optimize or improve its own services, e.g. to technically optimize the delivery and presentation of newsletters or for statistical purposes. However, the shipping service provider does not use the data of our newsletter recipients to write to them themselves or to pass on the data to third parties.

Newsletter — performance measurement

The newsletters contain a so-called “web beacon”, i.e. a pixel-sized file, which is retrieved from our server when the newsletter is opened or, if we use a shipping service provider, from its server. As part of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and time of retrieval, are first collected.

This information is used to technically improve the services based on technical data or target groups and their reading behavior based on their retrieval locations (which can be determined using the IP address) or access times. Statistical surveys also include determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to individual newsletter recipients. However, it is neither our aim nor, if used, that of the shipping service provider to observe individual users. The evaluations are much more useful for us to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

Jetpack (WordPress Stats)

On the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offering within the meaning of Art. 6 para. 1 lit. f. GDPR), we use the Jetpack plugin (here the “Wordpress Stats” subfunction), which integrates a tool for statistical evaluation of visitor access, and from Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA. Jetpack uses so-called “cookies”, text files that are stored on your computer and which enable an analysis of your use of the website.

The information generated by the cookie about your use of this online offer is stored on a server in the USA. User profiles of users can be created from the processed data, which are only used for analysis and not for advertising purposes. For more information, please see Automattic's privacy statements: https://automattic.com/privacy/and notes about Jetpack cookies: https://jetpack.com/support/cookies/.

Google Analytics

We use Google Analytics, a web analysis service provided by Google LLC (“Google”), on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offering within the meaning of Article 6 (1) lit. f. GDPR). Google uses cookies. The information generated by the cookie about the use of the online offer by users is usually transmitted to a Google server in the USA and stored there.

Google is certified under the Privacy Shield Agreement and thus offers a guarantee that it complies with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on activities within this online offer and to provide us with other services related to the use of this online offer and Internet usage. Pseudonymous user profiles of users can be created from the processed data.

We only use Google Analytics with activated IP anonymization. This means that the IP address of users is abbreviated by Google within member states of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and abbreviated there.

The IP address transmitted by the user's browser is not combined with other data from Google. Users can prevent the storage of cookies by setting their browser software accordingly; users can also prevent Google from collecting the data generated by the cookie and related to their use of the online offer and from processing this data by Google by downloading and installing the browser plug-in available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de.

For more information on Google's use of data, settings and objection options, please visit Google's websites: https://www.google.com/intl/de/policies/privacy/partners (“Use of data by Google when you use our partners' websites or apps”), http://www.google.com/policies/technologies/ads (“use of data for advertising purposes”), http://www.google.de/settings/ads (“Manage information that Google uses to show you advertising”).

Google Re/marketing services

We use the marketing and remarketing services (“Google Marketing Services” for short) of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, (“Google”) on the basis of our legitimate interests (i.e. interest in analyzing, optimizing and operating our online offer economically within the meaning of Article 6 (1) lit. f. GDPR).

Google marketing services allow us to display ads for and on our website in a more targeted manner in order to only present users with ads that potentially match their interests. For example, if a user is shown ads for products that they have shown interest in on other websites, this is referred to as “remarketing.” For these purposes, when our and other websites on which Google marketing services are active are accessed, Google directly executes a code from Google and so-called (re) marketing tags (invisible graphics or code, also known as “web beacons”) are integrated into the website. With their help, an individual cookie, i.e. a small file, is stored on the user's device (comparable technologies can also be used instead of cookies). The cookies can be set by various domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com or googleadservices.com. This file records which websites the user has visited, which content they are interested in and which offers they have clicked on, as well as technical information about the browser and operating system, referring websites, time of visit and further information on the use of the online offer. The IP address of users is also collected, and as part of Google Analytics, we report that the IP address is abbreviated within member states of the European Union or in other states party to the Agreement on the European Economic Area and only in exceptional cases transmitted in its entirety to a Google server in the USA and abbreviated there. The IP address is not combined with user data within other Google offers. Google may also combine the above information with such information from other sources. If the user then visits other websites, ads tailored to him can be shown according to his interests.

User data is processed pseudonymously as part of Google marketing services. This means that Google does not store and process the user's name or email address, for example, but processes the relevant data based on cookies within pseudonymous user profiles. In other words, from Google's point of view, the ads are not managed and displayed for a specifically identified person, but for the cookie owner, regardless of who that cookie owner is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymization. The information collected about users by Google marketing services is transmitted to Google and stored on Google's servers in the USA.

The Google marketing services we use include the “Google AdWords” online advertising program. In the case of Google AdWords, every AdWords customer receives a different “conversion cookie.” Cookies can therefore not be traced via the websites of AdWords customers. The information collected using the cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. AdWords customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that personally identifies users.

We can integrate third-party advertisements based on the Google marketing service “AdSense”. AdSense uses cookies, which enable Google and its partner websites to display ads based on users' visits to this website or other websites on the Internet.

We can also use the “Google Tag Manager” to integrate and manage Google analysis and marketing services into our website.

For more information about Google's use of data for marketing purposes, please visit the overview page: https://www.google.com/policies/technologies/ads, Google's privacy policy is available at https://www.google.com/policies/privacy retrievable.

If you would like to object to interest-based advertising through Google marketing services, you can use the settings and opt-out options provided by Google: http://www.google.com/ads/preferences.

Facebook pixels, custom audiences and Facebook conversion

On the basis of our legitimate interests in analyzing, optimizing and operating our online offer and for these purposes, the so-called “Facebook pixel” of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are a resident of the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”), is used within our online offering.

Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee that it complies with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

With the help of the Facebook pixel, Facebook is on the one hand able to identify visitors to our online offer as a target group for displaying ads (so-called “Facebook ads”). Accordingly, we use the Facebook pixel to display the Facebook ads placed by us only to Facebook users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in specific topics or products, which are determined on the basis of the websites visited), which we transmit to Facebook (so-called “custom audiences”). With the help of the Facebook pixel, we also want to ensure that our Facebook ads meet the potential interest of users and are not annoying. With the help of the Facebook pixel, we can also understand the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called “conversion”).

The processing of data by Facebook is carried out within the framework of Facebook's data usage policy. Accordingly, general information on the presentation of Facebook ads, in Facebook's data usage policy: https://www.facebook.com/policy.php. Specific information and details about the Facebook pixel and how it works can be found in the Facebook help section: https://www.facebook.com/business/help/651294705016616.

You can object to the collection by the Facebook pixel and use of your data to display Facebook ads. To adjust which types of ads are shown to you within Facebook, you can go to the page set up by Facebook and follow the instructions on the settings for usage-based advertising: https://www.facebook.com/settings?tab=ads. The settings are platform-independent, i.e. they are adopted for all devices, such as desktop computers or mobile devices.

You can also opt out of the use of cookies for audience measurement and advertising purposes via the deactivation page of the Network Advertising Initiative (http://optout.networkadvertising.org/) and in addition the US website (http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/) disagree.

Online presence on social media

We maintain online presences within social networks and platforms in order to communicate with customers, interested parties and users active there and to inform them about our services there. When accessing the respective networks and platforms, the terms and conditions and data processing guidelines of their respective operators apply.

Unless otherwise stated in our privacy policy, we process users' data if they communicate with us within social networks and platforms, e.g. write posts on our online presences or send us messages.

Integration of third-party services and content

On the basis of our legitimate interests (i.e. interest in analyzing, optimizing and operating our online offering within the meaning of Article 6 (1) (f) GDPR), we use content or service offerings from third parties to integrate their content and services, such as videos or fonts (hereinafter uniformly referred to as “content”).

This always requires that the third-party providers of this content recognize the users' IP addresses, as they would not be able to send the content to their browser without the IP address. The IP address is therefore required to display this content. We make every effort to use only content whose respective providers only use the IP address to deliver the content. Third parties can also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user's device and include technical information about the browser and operating system, referring websites, time of visit and other information about the use of our online offer, as well as be linked to such information from other sources.

Vimeo

We integrate the videos from the “Vimeo” platform from the provider Vimeo Inc., Attention: Legal Department, 555 West 18th Street New York, New York 10011, USA. Privacy statement: https://vimeo.com/privacy.

YouTube

We integrate the videos from the “YouTube” platform from the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy statement: https://www.google.com/policies/privacy/, Opt-out: https://adssettings.google.com/authenticated.

Google Maps

We integrate maps from the “Google Maps” service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy statement: https://www.google.com/policies/privacy/, Opt-out: https://adssettings.google.com/authenticated.

Google Fonts

We integrate fonts (“Google Fonts”) from the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy statement: https://www.google.com/policies/privacy/, Opt-out: https://adssettings.google.com/authenticated.

Use of Facebook social plugins

On the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offering within the meaning of Article 6 (1) (f) GDPR), we use social plugins (“plugins”) from the social network facebook.com, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”). The plugins can display interaction elements or content (e.g. videos, graphics or text contributions) and are identified by one of the Facebook logos (white “f” on a blue tile, the terms “Like”, “Like” or a “thumbs up” sign) or are marked with the addition “Facebook Social Plugin”. The list and appearance of Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/.

When a user accesses a function of this online offer that contains such a plugin, their device creates a direct connection to the Facebook servers. The content of the plugin is transmitted directly from Facebook to the user's device and integrated by the user into the online offering. User profiles of users can be created from the processed data. We therefore have no influence on the amount of data that Facebook collects using this plugin and therefore informs users to the best of our knowledge.

By integrating the plugins, Facebook receives the information that a user has accessed the corresponding page of the online offer. If the user is logged in to Facebook, Facebook can assign the visit to their Facebook account. When users interact with the plugins, for example by pressing the Like button or making a comment, the corresponding information is transmitted directly from your device to Facebook and stored there. If a user is not a member of Facebook, it is still possible that Facebook will find out and store their IP address. According to Facebook, only an anonymized IP address is stored in Germany.

The purpose and scope of data collection and further processing and use of the data by Facebook, as well as the related rights and settings options to protect the privacy of users, can be found in Facebook's privacy policy: https://www.facebook.com/about/privacy/.

If a user is a Facebook member and does not want Facebook to collect data about him via this online offer and link it to his membership data stored on Facebook, he must log out of Facebook and delete his cookies before using our online offer. Further settings and objections to the use of data for advertising purposes are possible within the Facebook profile settings: https://www.facebook.com/settings?tab=ads or via the US site http://www.aboutads.info/choices/ or the EU site http://www.youronlinechoices.com/. The settings are platform-independent, i.e. they are adopted for all devices, such as desktop computers or mobile devices.

twitter

Within our online offering, functions and content of the Twitter service, offered by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA, can be integrated. This may include, for example, content such as images, videos or texts and buttons with which users can express their liking about the content, subscribe to the authors of the content or our contributions. If users are members of the Twitter platform, Twitter can assign the access to the above content and functions to the users' profiles there. Twitter is certified under the Privacy Shield Agreement and thus offers a guarantee that it complies with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active). Privacy statement: https://twitter.com/de/privacy, Opt-out: https://twitter.com/personalization.

instagram

Within our online offering, functions and content of the Instagram service, offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA, can be integrated. This may include, for example, content such as images, videos or texts and buttons, with which users express their liking about the content, or subscribe to the authors of the content or our contributions. If users are members of the Instagram platform, Instagram can assign the access to the above content and functions to the users' profiles there. Instagram's privacy policy: http://instagram.com/about/legal/privacy/.

pinterest

Within our online offering, functions and content of the Pinterest service, offered by Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA, can be integrated. This may include, for example, content such as images, videos or texts and buttons with which users can express their liking about the content, subscribe to the authors of the content or our contributions. If users are members of the Pinterest platform, Pinterest can assign the access to the above content and functions to the users' profiles there. Pinterest's privacy policy: https://about.pinterest.com/de/privacy-policy.

xing

Within our online offering, functions and content of the Xing service, offered by XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany, can be integrated. This may include, for example, content such as images, videos or texts and buttons with which users can express their liking about the content, subscribe to the authors of the content or our contributions. If users are members of the Xing platform, Xing can assign the access to the above content and functions to the users' profiles there. Xing's privacy policy: https://www.xing.com/app/share?op=data_protection.

linkedin

Within our online offering, functions and content of the LinkedIn service, offered by LinkedIn AG, Dammtorstraße 29-32, 20354 Hamburg, Germany, can be integrated. This may include, for example, content such as images, videos or texts and buttons with which users can express their liking about the content, subscribe to the authors of the content or our contributions. If users are members of the LinkedIn platform, LinkedIn can assign the access to the above content and functions to the users' profiles there. LinkedIn's privacy policy: https://www.linkedin.com/legal/privacy-policy. LinkedIn is certified under the Privacy Shield Agreement and thus offers a guarantee that it complies with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active). Privacy Policy: https://twitter.com/de/privacy, Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

Created with Datenschutz-generator.de by RA Dr. Thomas Schwenke